84% of Social Media Programs Don’t Measure ROI!
Nothing kills off a good idea faster in today’s business environment than not being able to show economic benefit for an activity, tool or technology. Companies need to very carefully define their expectation for social media before jumping in. While social media may be a tool of choice for customer engagement, it should be treated just as any other technology based tool and be subject to thorough ROI analysis.
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Posted by reverispartners
Doing the right thing by your customers, eventhough you may risk losing them is just simply good business sense in the long haul. Just when I was getting sour on Google, they go and do the right thing http://ping.fm/V75Gu
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Posted by reverispartners
Reported occupations U.S. labor force 1850 – 2000
http://ping.fm/cfngl
A nice visual representation of the enormous shifts in how and where we work. Few have taken a look at wether our management practices match this constant transformation.
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Posted by reverispartners
Great definition of what a customer is from my good friends at Criteria For Success.
http://ping.fm/E21QG
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Posted by reverispartners
